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Online Chinese Travel Service Goes Offline With Convenience Stores

With only about 15% of China s population having access to the Internet, more online travel service providers in China are choosing to turn to offline services.

Travoo.com.cn has taken a lead in this area by cooperating with a convenience store. According to media reports, Travoo.com.cn has entered into a strategic partnership with domestic convenience store C-Store, which has made Travoo.com.cn the exclusive travel service provider for C-Store and C-Store the only convenience store service provider in the Chinese mainland for Travoo.com.cn.

Under their agreement, the parties will jointly launch travel service booking sites in more than 220 C-Stores across the country to provide 24-hour travel booking services for customers.

At present, C-Store has over 220 direct-run stores in Zhejiang, Jiangsu and Guangzhou. Huang Zhida, general manager of Travoo.com.cn, says that the cooperation will break the limit in the company s original service areas in southern China and will bring its distribution network further to Shanghai and other regions.

The cooperation has brought a new sales pattern for both Travoo.com.cn and C-Store and it is important in that it serves as a model for China s further online travel development.

Source:  
Editor: kitty
Date: 2007-11-19 14:39:00

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